Tailored Digital Solutions
We understand banking & financial services in the digital era, by comprehending the complex, multi-channel marketing environment, and then harnessing big data into usable and effective strategic marketing initiatives. Our consulting is provided through our unique understanding of specific areas such as digital marketing, data analytics, and new financial technology thus always being able to assist our clients in meeting their specific business needs.
Industry Sector Expertise
Digital marketing
We improve marketing performance for our clients through solutions which combine advanced analytics with creativity and visualization technologies delivering on all levels: target customers, channel mix, different channels and increasing overall marketing ROI.
Customer acquisition
We leverage advanced analytics to predict customer channel use, market segmentation, responsiveness, and the value, as well as developing specific marketing strategies to move consumers in your industry from consideration to purchase.
Business growth
We harness data from our clients based on how their customers are engaging with their services and products, then with this information we then create personalized and optimized channel experiences to improve user experience.
Customer experience
Our digital solutions will assist you with developing new innovative customer experiences to implement within your company, and which will over the long-term help your business harness the power of advanced data analytics.
The Digital Banking Revolution
Palmetto Global Ventures is the official book publisher of The Digital Banking Revolution authored by the company's Principal - Luigi Wewege. The book is currently available in audio, kindle and paperback formats throughout all major online bookstores in over fifty countries.
Radio Sputnik International
Six of the world’s largest traditional retail banks have teamed up to create a new form of digital currency, with the primary aim to enable the clearing and settling of global financial transactions over Blockchain Technology. Radio Sputnik recently interviewed Luigi Wewege, the Principal of Palmetto Global Ventures on this digital banking development.
