Solutions for the Financial Services Industry
"We understand financial services in the digital era, and we understand the complex, multi-channel marketing environment, along with what’s needed to harness “big data” into usable and effective marketing initiatives. We achieve this through our unique understanding of marketing, data, and technology to assist our clients in meeting these needs."
Digital marketing
We improve marketing performance through solutions that deliver on all levels: targeting, creative, channels, analytics as well as analyze current performance to drive marketing ROI.
Customer acquisition
We leverage advanced analytics to predict channel use, segment, responsiveness, and value. Plus, develop marketing strategies to move consumers from consideration to purchase.
Portfolio growth
We harness data based on how a consumer is engaging with the financial services company, then create personalized and optimized channel experiences for users.
Customer experience
Our solutions can help you innovate the customer experience at the same rate customers are adopting technology through harnessing the power of advanced data analytics.
Published Book on the Digital Banking revolution
Palmetto Global Ventures, was the publisher behind The Digital Banking Revolution, a book providing analysis of how financial technology companies are rapidly transforming the traditional retail banking industry through disruptive innovation. It is available in audio, kindle and paperback formats throughout all major online bookstores in over fifty countries.
The Digital Banking Revolution: How financial technology companies are rapidly transforming the traditional retail banking industry through disruptive innovation.
Over the past decade financial service innovations have contributed to a completely new way in which customers can bank, threatening the status quo of traditional retail banks, and redefining a banking model which has been in place for generations. These new technological advancements have facili...