Digital Banking and FinTech solutions

We help companies transform their strategic marketing capability by using data analytics, and technology to create meaningful, personalized customer experiences that deliver competitive advantage to our clients.
Digital Solutions

Solutions for the Financial Services Industry

"We understand financial services in the digital era, and we understand the complex, multi-channel marketing environment, along with what’s needed to harness “big data” into usable and effective marketing initiatives. We achieve this through our unique understanding of marketing, data, and technology to assist our clients in meeting these needs."

Digital marketing

We improve marketing performance through solutions that deliver on all levels: targeting, creative, channels, analytics as well as analyze current performance to drive marketing ROI.

Customer acquisition

We leverage advanced analytics to predict channel use, segment, responsiveness, and value. Plus, develop marketing strategies to move consumers from consideration to purchase.

Portfolio growth

We harness data based on how a consumer is engaging with the financial services company, then create personalized and optimized channel experiences for users.

Customer experience

Our solutions can help you innovate the customer experience at the same rate customers are adopting technology through harnessing the power of advanced data analytics.

Published Book on the Digital Banking revolution

Palmetto Global Ventures, was the publisher behind The Digital Banking Revolution, a book providing analysis of how financial technology companies are rapidly transforming the traditional retail banking industry through disruptive innovation. It is available in audio, kindle and paperback formats throughout all major online bookstores in over fifty countries.

The Digital Banking Revolution: How financial technology companies are rapidly transforming the traditional retail banking industry through disruptive innovation.

Over the past decade financial service innovations have contributed to a completely new way in which customers can bank, threatening the status quo of traditional retail banks, and redefining a banking model which has been in place for generations. These new technological advancements have facili...

Radio Sputnik International Interview on cryptocurrencies

Listen to the Principal of Palmetto Global Ventures, Luigi Wewege discuss why six of the world’s largest banks have combined forces to create a new form of digital currency.