Who We Are
History of a performance driven consultancy
Our business model has evolved over time, allowing us to become even more specialized and to continue being a valued partner to our clients. One thing that has remained constant throughout, and that is our dedication to providing our clients personalized innovative solutions for maximizing the value of their customer portfolios.
As the financial industry begins to adopt more sophisticated analytical techniques, we have constantly evolved our value proposition and expanded our core competencies in anticipation of these marketplace changes.
Digital marketing strategies and solutions
We understand financial services in the digital era, and we understand the complex, multi-channel marketing environment, along with what’s needed to harness “big data” into usable and effective marketing initiatives. We achieve this through our unique understanding of marketing, data, and technology to assist our banking and FinTech clients in meeting these needs.
Our core focus is on the performance of marketing through addressable media, and properly managing the convergence of online and offline media. We do this by leveraging online and offline data to fundamentally improve the ability to create personalized and optimized channel experiences. We believe our deep financial services experience, along with our cutting-edge marketing, data and technology solutions can assist any client with their specific needs.